15-years+ experience in advertising, digital marketing/public relations and social media. I've worked for Fortune 50 companies across the world and have been educated by some of the best universities.
I consider myself cosmopolitan: a global citizen, professionally and personally.
Samsung • Unilever • Proctor and Gamble • L'Oréal S.A. • Johnson & Johnson • BBDO • Burson-Marsteller • Mikhail Prokhorov • Havaianas • Cadillac • Patrón Tequila • Roblox • MAC Cosmetics •
Copywriting • Social Media (Facebook, Instagram, X, TikTok, Blogs, Twitch, Discord, CapCut) • Art Direction • Event Management • Media Relations • Budget • Journalism • Managing Direct Reports • AP Style • Sports • Esports • Gaming • Beauty • K-Beauty • Entertainment • Influencer Relations • Storyboards • Scriptwriting
University of Miami - Coral Gables, FL
Masters of Arts
International Administration (Relations and Law); Concentration, Intercultural Communications and International Economics
University of Florida - Gainesville, FL
Bachelors of Science
Public Relations; Minor, Dance
Boston University (Imperial College) - London, England
Summer Internship Programme
European Advertising, British Public Relations
Internship: TIME Magazines, EMEA
Yonsei University - Seoul, South Korea (remote learning)
Certification
Korean Studies (focus on marketing and Korean as a foreign language) ~ in progress
Columbia University - New York, NY
Certification
Sports Industry Essentials (including Esports and Gaming)
Originally from Miami, FL, I am a experienced in both advertising and public relations.
I started my career at Burson-Marsteller as a Client Executive in New York in 2010, and eventually I transitioned to becoming a Sr. Copywriter at BBDO. I earned my first Creative Director-title job while working at Samsung's owned-and-operated AD Agency, Cheil New York, in 2021.
Always having been at the forefront of digital and social media, I'm a true Communications Unicorn: I went to school for PR, earned a masters in international relations (legal without the JD), self-taught graphic designer, obsessed with art and urban art, and I'm also learning Korean. 안녕하세요!
I lived in downtown Manhattan and worked in the Greater New York City Area for 13-years (2010 - 2023.)
Currently, I'm in Miami, FL.
(Pictured: Sasha at the first MAGNUM Ice Cream experiential Pop-Up in Bryant Park, New York for our soft opening.)
I'm inspired by my South Asian culture, my late father, Neville Muradali, and his elder brother, my uncle Steve Muradali.
My parents immigrated to the United States from the West Indies when I was 6-months old. Prior, to living in the U.S., my father, Neville, was a very well-known artist in Trinidad & Tobago. He built and designed Carnival costumes with my uncle, Steve (the most prized Carnival designer in Caribana history.) I think this is where I get my love of art, storytelling and music from.
In Indian culture, we have a lot of music, dance, and our art and clothing can be very vibrant and colourful. I grew up surrounded by a kalesiscope of spices, sounds and hues. Naturally curious, I'm fascinated by the world around me: its sights, sounds, words, movements.
My dad always said to me, "if you enjoy what you do, you'll never work a day in your life." ... and I do. ♡
(Pictured: My photo of the Manhattan Bridge that was a Silver runner-up at Instagram's CANNES Lions Photography)
Started in 2008 as a hobby, I'm the original founder and owner (of the now closed,) Little Pink Book PR and Little Pink Blog.
For the decade it was in operation, Little Pink Blog was a Top 10 Cision North America Public Relations blog, and had been used as a citation for articles in Business Week, CNN and BuzzFeed. I was a special guest of Maria Shriver's Women's Conference in 2009, as an exceptional blogger.
I used to manage a staff of 5-7 freelance writers, and we covered everything from marketing campaigns, to product launches, New York Fashion Week (I was a freelance journalist with Runway Press for three-years), sports, technology, social media apps/industry, restaurants, etc.
I closed Little Pink Blog in 2019.
(Pictured: Sasha and Aruna Seth -- the William and Kate Royal Wedding shoe designer -- at New York Fashion Week in 2012. I interviewed Aruna for Runway Press, and she was the first professional fashion interview I ever conducted. My first photo on my Instagram is also of Aruna and I. )
Copyright © 2024 Sasha H. Muradali - All Rights Reserved.
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